Brand Design + Print Collaterals

Mori is a Silk Saree Boutique launching soon in Vadodara. It's branding is a seamless combination of founder Dhruva's elegant and traditional sensibilities with my modern, minimalistic style. I wanted a unique silk related brand-mark paired with gold foil to represent Mori, so all my concepts focused on that goal. Once we nailed the Mulberry tree as our brand's icon, we got to work on the rest of the brand guidelines. The colour palette includes some traditional colours common to Silk sarees paired with softer pastel hues. We also created custom print collaterals including business cards and tags. 


Branding + Logo Design + Print Collaterals

Garima Agarwal is a Delhi based education consultant assisting students with their applications to universities abroad. With a focus on reliability and an audience that is mostly young, we wanted to create a brand that felt simple and urban. After finalising on the name Colledge, we started with a post-modern style mood board onto the logo variations, built the brand board and finalised the branding with business cards, stationery etc. My favourite part was designing the graduation cap icon with a G dangling from the ribbon. 

mood board
brand board
print design
I discovered Persis and AFB very randomly on Facebook and just after a few email exchanges, I was very impressed with her professionalism. Given that we live in different cities and have never met, I was initially a little apprehensive about being able to work together but Persis came through beautifully. She was very quick with her turnarounds and contrary to typical behaviors, she constantly chased me as opposed to me having to follow up with her. She was always open to my ideas and gave me as many iterations as I wanted for a design. I am very happy with the final deliverable and commend her work and work ethic strongly.
— Garima Agarwal.

Prarena Grover

Branding + Logo Design + Print Collaterals 

Prarena Grover is a Bangkok based fashion designer soon opening a studio in India. She designs for women who are edgy, unconventional and sophisticated. We came up with a soft pink and grey palette with touches of rose gold. We also designed a monogram logo and print material with geometric patterns to fit her glam-chic vision perfectly. Here are some snapshots of our design process and final products. 

brand identity

Creative Crazy

web design

Creative Crazy is a paper goods and stationery company based in Ahmedabad. When Nupur contacted me to design her website I wanted to create something that was simple and fun, with a slight touch of glam to highlight her amazing range of products. We worked closely to create an easy to navigate and welcoming website for that reflects Nupur's creative streak and growing business. My favourite aspects of the project are it's cheerful palette of colours, custom designed banners and script font. SEE IT LIVE ->

Awesome Travels

website design

Vadodara based travel agency Awesome Travels wanted to create a  website that steered away from the usual. We took our cue from the current hipster trend to design a webspace which looked off-beat, young and offered Awesome a way to showcase traveling based on interests and hobbies. The highlights of this project are its Call-to-Action headlines and iconography - and I just love how it all came together!  SEE IT LIVE ->

Dear Persis,

Firstly it was great working with you and your company.

There are some dreams and vision for the company which really get delayed because of a lack of the right person’s involvement. To design any perfect website it just does not take creativity but understanding of client’s requirements. A Web designer has to have that ability to see what clients want to see on their website and yes you have done it!

Persis you have been able to put a right blend of creativity and elegance to our website making it off beat and trendy.

I have only one word to end “ WOW “ for your work and your company.

— -Chirayu Shah.

VMC Automotive

Branding + Logo + Website Design

Logo build-out & website design VMC Automotive - a company importing and dealing in exotic spares for automobiles . A few keywords given to me were minimal, modern and clean. Having known the company's founder Jyot Nath for a long time helped me nail down his own dapper yet understated style and incorporate it within the project.  SEE IT LIVE->

The Project

The above moodboard does a good job of combining Jyot's vision for merchandising products with the actual brand itself.  In the beginning Jyot was ALL about black and white and told me he didn't want colour.  As we moved forward we decided to incorporate hints of greys and blues to keep the brand versatile.  Once we settled on the color palette, we started working on the logo variations.  I wanted to show him a variety of different styles and layouts before we narrowed in and perfected the final logo and elements.

As we started with the web design we incorporated the brand's colours and design elements throughout but still kept it minimal, clean and consistent. Our biggest focus on the site design was ease of use for the end users (Jyot's dealers), so placing specific graphics and call-to-action items were done with a lot of thought and precision.  Everything was completely customised and user friendly on the back end as well, so that Jyot could update as and when required.  

I couldn't be happier with the turn out. Make sure to click here to see the full site in action! 



Kainaat Jewels

Style Guide + Social Media campaigns

Kainaat Jewels is an Indian jewellery brand founded by Preeti and Nupur in Delhi. The designers contacted me to help them visually market their fabulous range of precious jewellery across social media platforms. We started out creating a brand style guide based on their existing logo and then designing visually driven social media content around it. So far we have ideated several campaigns around Kainaat's collection and designed graphics to cultivate a strong brand presence and following. 

Instagram Feed:

Facebook Campaigns:


Jewellery Collection Campaign



Full Flavour, Haute Baubles Campaign



Karvachauth-Chandbali Campaign


Shamini Patel Jewellery

Style Guide + Build Out + Social Media + Content Creation

Shamini Patel is a ridiculously talented jewellery designer who knows what she wants. She needed someone to handle her online presence and generate content as she churns out gorgeous hand crafted jewellery one after another. I instantly knew we would be a good fit based on her attention to detail & timeliness.

The Project

Shamini came to me with her logo already in place, but we decided to expand her branding by working around the existing logo. Since she is primarily in the wedding industry we created a vibrant and classic moodboard. We chose a rich and earthy colour palette with copper accents to highlight her feminine style. We also designed a secondary logo with a calligraphic font and a sub mark using the peacock motif from her previous one to complete her new brand.  A special thank you to Shamini Patel for trusting me with her brand.

Once the style guide was established we have worked on several successful social media campaigns together. From research and connecting to photoshoots and posting, Shamini has given me a free hand in all aspects of social media marketing strategy and design and this has been one of my most successful projects till date. A website makeover is also in the works this year.

Instagram Feed:


The Bridal Edit Campaign

Facebook Campaings: