Creative Crazy

web design

Creative Crazy is a paper goods and stationery company based in Ahmedabad. When Nupur contacted me to design her website I wanted to create something that was simple and fun, with a slight touch of glam to highlight her amazing range of products. We worked closely to create an easy to navigate and welcoming website for that reflects Nupur's creative streak and growing business. My favourite aspects of the project are it's cheerful palette of colours, custom designed banners and script font. SEE IT LIVE ->

Awesome Travels

website design

Vadodara based travel agency Awesome Travels wanted to create a  website that steered away from the usual. We took our cue from the current hipster trend to design a webspace which looked off-beat, young and offered Awesome a way to showcase traveling based on interests and hobbies. The highlights of this project are its Call-to-Action headlines and iconography - and I just love how it all came together!  SEE IT LIVE ->

VMC Automotive

Branding + Logo + Website Design

Logo build-out & website design VMC Automotive - a company importing and dealing in exotic spares for automobiles . A few keywords given to me were minimal, modern and clean. Having known the company's founder Jyot Nath for a long time helped me nail down his own dapper yet understated style and incorporate it within the project.  SEE IT LIVE->

The Project

The above moodboard does a good job of combining Jyot's vision for merchandising products with the actual brand itself.  In the beginning Jyot was ALL about black and white and told me he didn't want colour.  As we moved forward we decided to incorporate hints of greys and blues to keep the brand versatile.  Once we settled on the color palette, we started working on the logo variations.  I wanted to show him a variety of different styles and layouts before we narrowed in and perfected the final logo and elements.

As we started with the web design we incorporated the brand's colours and design elements throughout but still kept it minimal, clean and consistent. Our biggest focus on the site design was ease of use for the end users (Jyot's dealers), so placing specific graphics and call-to-action items were done with a lot of thought and precision.  Everything was completely customised and user friendly on the back end as well, so that Jyot could update as and when required.  

I couldn't be happier with the turn out. Make sure to click here to see the full site in action! 



Kainaat Jewels

Style Guide + Social Media campaigns

Kainaat Jewels is an Indian jewellery brand founded by Preeti and Nupur in Delhi. The designers contacted me to help them visually market their fabulous range of precious jewellery across social media platforms. We started out creating a brand style guide based on their existing logo and then designing visually driven social media content around it. So far we have ideated several campaigns around Kainaat's collection and designed graphics to cultivate a strong brand presence and following. 

Instagram Feed:

Facebook Campaigns:


Jewellery Collection Campaign



Full Flavour, Haute Baubles Campaign



Karvachauth-Chandbali Campaign


Shamini Patel Jewellery

Style Guide + Build Out + Social Media + Content Creation

Shamini Patel is a ridiculously talented jewellery designer who knows what she wants. She needed someone to handle her online presence and generate content as she churns out gorgeous hand crafted jewellery one after another. I instantly knew we would be a good fit based on her attention to detail & timeliness.

The Project

Shamini came to me with her logo already in place, but we decided to expand her branding by working around the existing logo. Since she is primarily in the wedding industry we created a vibrant and classic moodboard. We chose a rich and earthy colour palette with copper accents to highlight her feminine style. We also designed a secondary logo with a calligraphic font and a sub mark using the peacock motif from her previous one to complete her new brand.  A special thank you to Shamini Patel for trusting me with her brand.

Once the style guide was established we have worked on several successful social media campaigns together. From research and connecting to photoshoots and posting, Shamini has given me a free hand in all aspects of social media marketing strategy and design and this has been one of my most successful projects till date. A website makeover is also in the works this year.

Instagram Feed:


The Bridal Edit Campaign

Facebook Campaings:



Social Media campaign + E-Newsletter

Delhi based fashion house Platinoir delved into the world of social media and uncovered a huge potential customer base outside the city. We boosted consumer engagement by creating images worth "double-tapping",  executing a give away contest and sending out fortnightly e-newsletters over a period of three months that cultivated lasting brand recognition. 


North Bourn


North Bourn is a family-owned company of bath and natural skincare products launching in Mar '17. The premise of the business is engrave-able triple milled soap and other artisan gifts. We created a custom brand identity including logos, social media profiles and a brand style guide. We also worked on expanding the colour palette which the company can gear towards females, males or gender neutral as per its requirement. 

Thanks so much Persis! I knew you would create something beautiful. I absolutely love my new branding suite. It is gorgeous work and you are so talented.
— Tahnee Mehta,

Health Nuts

Branding + Logo Design + Collaterals

Health Nuts is a newly launched health focused take-away joint in Delhi. Realizing the lack of restaurants serving healthy food which also tasted good, founder Sanil Bhatia came to me with this novel idea to make it all happen. I knew I would love working with him the minute he described his vision for the new brand - fun, fresh and with some personality. 

The Project


Sanil was looking for a colourful palette with a fun and welcoming vibe as well as an organic undertone. We also had to make sure that the brand was versatile and could be used for various applications given the line of his business.

Once we established the overall mood and colour palette for the new brand development, I got to work on the logo design. I had so many different ideas for this one that I actually ended up presenting quite a long list of options and variations. I put together a variety of icons and fun font combinations.

After seeing the different logo options, Sanil stuck true to his original vision for the brand but we incorporated a quirky hand written font and a succulent watermelon icon to form one pretty awesome logo. 

We also created some cool business cards with a bitten-off effect and a promotional 'Opening Soon' graphic to promote his upcoming venture across various social media platforms. 

As Persis and I are based in a different city, all our conversations were on the phone or through emails. In the begining I thought it will be difficult to explain my views of to what kind of logo I want. But I must say that she managed to go above my expectations.

Thank you Persis for the lovely logo. Cheers !
— Sanil.