Ribbon Candy

Overview

Ribbon Candy, a homegrown Vadodara brand was in need of a brand overhaul. It started as a little girl’s brand with hair accessories and jewellery as its main offerings and over the years expanded its product line to cater to a broader audience which included boys and older women. In due time it has come to be a conscious slow fashion clothing company employing and empowering local women artisans.

The founder reached out to us to parlay this purpose into a new and improve brand. The project’s scope covered all aspects of branding including brand strategy, tagline development, brand story creation, web design, shopify development and copywriting.