Brand Design: Kainaat Jewels

I'm so excited to share with you a project I have been working on for a while for Delhi based jewelers Kainaat Jewels.  When Preeti and Nupur first contacted me it was to help them with their brand's social media marketing. As we got chatting I convinced them to opt for a complete re-brand / launch of their business, which they described as classic, modern, high fashion and timeless. 

I did a couple of rounds of designs before proposing the style guide illustrated below.  I selected the blue and gold colours to suggest royalty and elegance and to match the brand's design aesthetics. The pink and grey tones in the palette were to add contrast and variation in the branding as required. The fonts were a combination of calligraphy to add a creative flourish and bold to suggest reliability of the business.  

Brand Style Guide

Although we were all quite in love with the proposed style guide, after much deliberation we concluded that an all new brand was NOT the best way to move forward since Kainaat's existing logo was quite well established amongst it's clientele. So we decided to stick to the old logo and create a brand around it. Revisions were minor and included tightening up the type, using the logo's gold texture and exploring a few alternative logos and sub-marks. Below, you'll see where we ended up. 

Brand Style Guide
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Brand Design: Serendipity Jewels

I had the pleasure of working with my old school mate on her costume jewellery venture's logo and brand design a few months ago. I had so much fun with this design because it was such a refreshing change from my normal designs and was the perfect fit for Shreshtha's style: dainty, calm and timeless. 

To start the process Shreshtha sent in her responses to my Branding Questionnaire. Based on her taste and requirements we worked on her mood-board and colour palette. After finalising her logo, we incorporated a floral pattern into it.  After that we went on to create the branding items and her business cards which included two options for Shreshtha and her working partner.

I'm beyond lucky to work with such great clients and look forward to continue working with Shreshtha in the future as her business expands.

Moodboard
Style Guide
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Brand Design & Content : Shamini Patel Jewellery

I am so excited to share with you a new social media marketing project of mine that commences next week. Shamini Patel is a ridiculously talented jewellery designer who knows what she wants. She needed someone to handle her online presence and generate content as she churns out gorgeous hand crafted jewellery one after another. I instantly knew we would be a good fit based on her attention to detail + timeliness. 

Shamini came to me with her logo already in place, but we decided to expand her branding by working around the existing logo. Since she is primarily in the wedding industry we created a vibrant and classic moodboard. We chose a rich and earthy colour palette with copper accents to highlight her feminine style. We also designed a secondary logo with a calligraphic font and a sub mark using the peacock motif from her previous one to complete her new brand.  A special thank you to Shamini Patel for trusting me with her brand.

Here is a peek into our design process... Make sure you follow her on instagram Shamini Patel Jewellery  and like her Facebook page, to see more of this creative collaboration. 

Moodboard
Jewellery Brand Board
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Style Inspiration: Lacy Little Whites

Because it is useless to resist lace anything, let alone white lace dresses in summertime!  Romantic lace was a big hit this Spring and it's still as popular in the Summer. I love how you can glam it up with a few key accessories or tone them down with a denim jacket for a late night stroll by the beach after partying. Here are a few of my favourite little white lacy dresses from Nordstrom, everything in a swirl of romance... 

White Lace Dress
White Lace Dress
White Lace Dress
White Lace Dress
White Lace Dress
White Lace Dress
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