Vaia Jewellery

Overview

Vaia is a pret jewellery label offering whimsical charms, evil eyes and other gorgeous jewellery trinkets to a young clientele. We worked closely with Vaia’s founder Vinali to design a fun, flirty and retro chic identity for her upcoming brand. The result was this chic Disney Princess meets Old School retro brand identity that hit a chord with her target audience.