Climate Ready Leaders

Overview

Climate Ready Leaders is an initiative providing businesses and professionals courses to prepare for leadership in a new climate world. We designed a unique icon based brand identity for this startup.

From ideation to concept, here’s a small window into the design thinking that went it our brand concept presentation for this one.

Services

brand identity
logo design

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how we did it :

The icon logo is based on the letter ‘C’ denoting Climate, has a creatively masked silhouette of a person (leader) in negative spacing. The Sun rising in the horizon denotes a new dawn on the planet inspiring change. The blue colour symbolises reliability as well as nature’s elements such as the sky and the sea. At it’s heart the brand icon is a beacon for action, energising the brand and it’s people to be leaders of change.

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