A&M by Antara Mithi
Overview
Bangalore based designer duo Antara & Mithi approached me to create a brand identity for their fashion label A&M. They wanted the label to feel sophisticated and timeless, empowering it's customers with confidence. We created a slightly edgy but elegant logo combining script and editorial typography and selected a deep palette to keep things glam and modern. We also incorporated unique patterns and gold foil accents into the brand. Once the branding was complete we moved on to designing the print collaterals and social media templates to match A&M's new avatar. Make sure you check out their Instagram page showcasing their bespoke designs.