Mori is a Silk Saree Boutique launching soon in Vadodara. It's branding is a seamless combination of founder Dhruva's elegant and traditional sensibilities with my modern, minimalistic style. I wanted a unique silk related brand-mark paired with gold foil to represent Mori, so all my concepts focused on that goal. Once we nailed the Mulberry tree as our brand's icon, we got to work on the rest of the brand guidelines. The colour palette includes some traditional colours common to Silk sarees paired with softer pastel hues. We also created custom print collaterals including business cards and tags.