August Cakery is a boutique cake and patisserie venture by Neha Mittal catering to an exclusive clientele in Mumbai. She wanted me to design a logo that not reflected her business but also felt approachable and sophisticated, a bit refined yet not overtly commercial. To achieve this look we implemented a feminine palette with marsala, blush and neutral tones paired with an elegant typeface. We designed a chic but not intimidating logo that would also work well as a monogram along with an only text logo. We also designed a digital menu card so Neha could expand her personal reach through her creations.