At First Blink

Every brand has a 3 part story to tell ...


What is the story you tell?


Ideas At Work.

Welcome to At First Blink, a graphic and web design studio dedicated to helping small businesses shine. How can I help?



Brand Identity

Logo Design

Style Guide


Web Sites

Blog Sites

E-Commerce Sites



Social Media Graphics

Media Kits

Content Creation


Join me.

You already have stories waiting to be shared bubbling below the surface. Feel free to join me, be inspired & go places...


From Concept To Outcome

What makes a simple idea a great one is what happens IN BETWEEN.


The Studio

At First Blink is a full service creative design studio specialising in branding and content creation for print, web and social media platforms. 

The name comes from the phrase love at first sight, referring to seeing something for the very first time and being instantly attracted to it. Naturally, AFB aims to embody this phrase in all its design work, because "first impressions are lasting impressions" and design is the silent ambassador of your brand.

Whether you're crafting your dream business from the ground up and need a stand-out suite of brand assets, or creating an online presence for your existing venture, AFB can help you craft a brand that aligns with your vision and equip you with the tools needed to authentically bring your brand to life. 

Love the shock of the new, make things beautiful, be a traveler, chase muses.


The Designer

Persis Shah is the designer + creative behind AFB. With expertise in design and marketing her wish is to create rocket propelled social media strategies and beautiful spaces on the web for start-ups and happy people. 

By day (and more often than not by night), she works with clients on custom branding, web designing and social media projects. She also creates affordable pre-made logos and templates for her etsy shop. Having always been enamoured by visual aesthetics and beautifully written words that contribute towards a perfect design, she tries to blend her fondness for both by writing and curating her lifestyle blog. 


Let's Make Something Together. 

DESIGN is the centre piece of every service I offer. Here's a nifty list of how we can collaborate.


Brand Consulting

Logo Development

Colour Palette

Font Pairing

Style Guide


Print Collaterals



Your vision gets a new coat of paint. Building a visual brand that conveys your products or services in a unique, intentional way is an essential part of any business. No one knows your mission as well as you. That's why we work hand in hand to develop a look and feel for your brand image. Then once you're digging' your new look, I help you roll out the entire package. Website, digital marketing & custom print material. The end result is a seamless brand that extends over all aspects of your business and helps you connect with your dream clients.  


Website Design

Blog Design




Art Direction


A brand is much more than a logo on it's own. Creating a dynamic, unique website will help bring your story to life. Your website will be beautiful and functional so your customers can get the information they need in a digestible, visual format. Need help with writing content for your website? I have you covered. I can help you write engaging online content that will make an impact with readers and spark meaningful conversations.


Research & Concepting

Graphic Design

Content Creation

Media Campaigns







Need help creating graphics to help promote your business? Let's build a strategy and create images worth double tapping. If you're not on social media yet, you're late to the party. I can help you design social media campaigns and graphics to help boost consumer engagement and cultivate real brand loyalty. 


You Are Incredible.

Isn't it time your BRAND is, too? Learn about my work process and discover if we are a good-fit here.


I make sure to include you in my design process as much as possible. After all, this is your business.

Whether it's your logo, website or e-commerce shop, I believe each client I work with is unique and should get an end product that is too! Through conversations, questionnaires and visual inspiration from you, my process is centred around identifying your unique qualities and creating and visual identity that will inspire your audience. Together, we'll edit and tweak to make sure both our visions become a reality. 






05 / YOU



Every project begins with defining your goals and discovering your design vision. I will collect information about your needs and business and have you fill out a questionnaire or curate a visual inspiration board on Pinterest so that I can understand your story and make sure we are on the same page. You can  ask any questions you might have about the project in general.  



Now the fun begins! Once I have all the info, I will brainstorm and design. I will create a moodboard to set the overall tone of your new brand. You will see how colour, typography and images come together to create something beautiful. Once the initial moodboard is presented, we will work back and forth to refine it further and make sure that each part is in line with your vision. 



It's now time to put it all together and create your final deliverable, your brand new style. Depending on what we're producing, I'll prepare and implement it into various formats as per your needs. Whether it's a web installation or print or social page design, your brand will be consistently built-out to ensure a seamless design.

Trusted Experiences - what my clients have to say: