Logo build-out & website design for VMC Automotive - a company importing and dealing in exotic spares for automobiles . A few keywords given to me were minimal, modern and clean. Having known the company's founder Jyot Nath for a long time helped me nail down his own dapper yet understated style and incorporate it within the project. Here's a peek into the design process and the final turnout. Make sure to see the site live in action.
The above moodboard does a good job of combining Jyot's vision for merchandising products with the actual brand itself. In the beginning Jyot was ALL about black and white and told me he didn't want colour. As we moved forward we decided to incorporate hints of greys and blues to keep the brand versatile. Once we settled on the color palette, we started working on the logo variations. I wanted to show him a variety of different styles and layouts before we narrowed in and perfected the final logo and elements.
As we started with the web design we incorporated the brand's colours and design elements throughout but still kept it minimal, clean and consistent. Our biggest focus on the site design was ease of use for the end users (Jyot's dealers), so placing specific graphics and call-to-action items were done with a lot of thought and precision. Everything was completely customised and user friendly on the back end as well, so that Jyot could update as and when required.