Style Guide + Build Out + Social Media + Content Creation
Shamini Patel is a ridiculously talented jewellery designer who knows what she wants. She needed someone to handle her online presence and generate content as she churns out gorgeous hand crafted jewellery one after another. I instantly knew we would be a good fit based on her attention to detail & timeliness.
Shamini came to me with her logo already in place, but we decided to expand her branding by working around the existing logo. Since she is primarily in the wedding industry we created a vibrant and classic moodboard. We chose a rich and earthy colour palette with copper accents to highlight her feminine style. We also designed a secondary logo with a calligraphic font and a sub mark using the peacock motif from her previous one to complete her new brand. A special thank you to Shamini Patel for trusting me with her brand.
Once the style guide was established we have worked on several successful social media campaigns together. From research and connecting to photoshoots and posting, Shamini has given me a free hand in all aspects of social media marketing strategy and design and this has been one of my most successful projects till date. A website makeover is also in the works this year.