Brand Design: Serendipity Jewels

I had the pleasure of working with my old school mate on her costume jewellery venture's logo and brand design a few months ago. I had so much fun with this design because it was such a refreshing change from my normal designs and was the perfect fit for Shreshtha's style: dainty, calm and timeless. 

To start the process Shreshtha sent in her responses to my Branding Questionnaire. Based on her taste and requirements we worked on her mood-board and colour palette. After finalising her logo, we incorporated a floral pattern into it.  After that we went on to create the branding items and her business cards which included two options for Shreshtha and her working partner.

I'm beyond lucky to work with such great clients and look forward to continue working with Shreshtha in the future as her business expands.

Moodboard
Style Guide
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