Brand Launch: Health Nuts
Health Nuts is a chain of health focused take-away joints coming up in Delhi. Realizing the lack of restaurants serving healthy food which also tasted good, founder Sanil Bhatia came to me with this novel idea to make it all happen. I knew I would love working with him the minute he described his vision for the new brand - fun, fresh and with some personality.
Sanil was looking for a colourful palette with a fun and welcoming vibe as well as an organic undertone. We also had to make sure that the brand was versatile and could be used for various applications given the line of his business.
THE LOGO CONCEPTS
Once we established the overall mood and colour palette for the new brand development, I got to work on the logo design. I had so many different ideas for this one that I actually ended up presenting quite a long list of options and variations. I put together a variety of icons and fun font combinations. Here are a few samples:
THE FINAL BRAND AND STYLING
After seeing the different logo options, Sanil stuck true to his original vision for the brand but we incorporated a quirky hand written font and a succulent watermelon icon to form one pretty awesome logo.
We also created some cool business cards with a bitten-off effect and a promotional 'Opening Soon' graphic to promote his upcoming venture across various social media platforms.